Clad & Cloth Lifestyle Brand Shoot | Downtown Salt Lake City UT
I recently had the opportunity to photograph a lifestyle brand shoot for Clad & Cloth, a women’s clothing company based here in Utah. We had already captured studio shots of each clothing item, but the owner wanted additional lifestyle content to showcase the brand’s personality and versatility – so we hit the streets of downtown Salt Lake City.
Urban Grit for a Bold Brand Vibe
Downtown Salt Lake has such a gritty, urban vibe that was perfect for this shoot. The textured buildings, concrete backdrops, and subtle city details matched exactly what Clad & Cloth was going for with these outfits. It gave the photos a bold, modern, street-style feel that feels true to their brand.
Talented Models Who Matched the Mood
The models for this shoot were incredible. They easily matched the mood of the location and clothing, bringing energy, confidence, and a touch of edge to every image. Lifestyle brand sessions like this are all about telling a story and creating visuals that feel authentic to what the brand stands for.
Why Studio and On-Location Shoots Both Matter
Doing both studio and on-location shoots is so valuable for brands. Studio images are clean, bright, and perfect for online shops and product listings. On-location lifestyle photos add depth, showcasing how pieces can be styled and worn in real life while capturing the brand’s vibe, personality, and mission.
Book Your Commercial Branding Session
If you’re ready to take your brand visuals to the next level with images that feel bold, true, and impactful – whether in-studio, on location, or both – I’d love to create for you.
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Strong, personality-driven photos make a difference for your brand’s growth and connection with your customers. Reach out today to schedule your brand shoot.
