January 5, 2026

POSTED ON

Kaitlynn Olmstead

POSTED BY

Commercial

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Editorial Branding Shoot for Clad & Cloth | Cottonwood Heights, Utah

Editorial Branding Shoot for Clad & Cloth | Cottonwood Heights, Utah

This editorial lifestyle branding shoot in Cottonwood Heights, Utah for Clad & Cloth was one of those projects where everything came together beautifully. From the impeccably styled in-home rental to the feminine, romantic designs, every detail felt intentional and aligned with the heart of the brand.

An Editorial, Whimsical Setting That Elevated the Brand

We photographed this shoot in a lifestyle in-home rental, and the space truly made the experience. The home was stunningly styled and added so much to the editorial and whimsical vibe we were going for. Every corner of the house was usable, which allowed us to create a wide variety of imagery without ever feeling repetitive.

Using a space like this is one of my favorite approaches for commercial photography. It allows products to live in an environment that feels elevated yet realistic, helping customers imagine how these pieces fit into their own lives.

Ethically Made Dresses Designed With Intention

This shoot focused on Clad & Cloth’s newest line of ethically made dresses, all designed by the brand’s owner, Shannon. The dresses felt soft, romantic, and feminine, with beautiful movement and thoughtful details that photographed so well in natural light.

Clad & Cloth continues to stand out as a brand that prioritizes quality, ethics, and timeless design. Photographing these dresses in a calm, organic setting helped highlight not only the beauty of the garments but also the care behind how they’re made.

Behind-the-Scenes Branding With the Designer

In addition to photographing the new dress line, we also captured behind-the-scenes branding images of Shannon throughout her design process. These moments are such an important part of storytelling for brands.

Showing the face behind the designs builds trust and connection. It allows customers to see the creativity, care, and personality that goes into each piece. These behind-the-scenes images give Clad & Cloth versatile content for their website, social media, and marketing that feels personal and authentic.

Why Lifestyle Commercial Photography Matters

Lifestyle commercial photography goes beyond product shots. It tells a story. It shows how products are worn, lived in, and loved. For clothing brands especially, this type of imagery creates emotional connection and helps customers envision themselves in the pieces.

By combining editorial imagery, lifestyle moments, and behind-the-scenes branding, this shoot delivered a full gallery of content that reflects Clad & Cloth’s values, aesthetic, and heart.

Book Your Commercial Branding Session in Utah

If you’re a brand looking for commercial or lifestyle branding photography in Utah that feels elevated, organic, and true to your mission, I’d love to work with you. Whether you’re launching a new product line or refreshing your brand visuals, intentional imagery makes all the difference.

👉 Reach out here to book your commercial or branding session:
https://kaitlynnolmstead.com/contact

Your brand deserves images that feel as thoughtful and beautiful as the work you’re putting into it. 🤍

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